Afro Ritmo is where Latin energy meets African rhythm—a playlist capturing the vibrant intersection of cultures through sound. Its global audience—primarily millennial and Gen Z—seeks music that feels like an endless summer: warm, fresh, and full of movement. Afro Ritmo delivers that energy through a seamless blend of Caribbean warmth, African rhythm, and Latin spirit.



The visual direction needed to reflect this sonic fusion—bright, warm, and dynamic, yet avoiding clichés. It had to embody the joy and movement of Afro Ritmo while capturing the essence of two cultures coming together in a fresh, unexpected way, ensuring it reaches new audiences and deepened engagement.