Having its origin in the urge to connect Wing Foil surfers across the globe, Wingfoil Daily has since become one of the leading communities for this rising sub genre of surfing: sitting somewhere between traditional surfing and kitesurfing.
The new mark creates more flexibility for the brand, offering both a compressed WFD version as well as written out options. Drawing inspiration from the shape of the "Foil“, the kite like wing used to gain height and launch breathtaking jumps, the WFD-logo shows an abstract representation of said foil while framing the mark in a contemporary way. Custom cuts within the typeface add to the sense of speed and acceleration within the logos.
