Wingfoil Daily began with the urge to connect wing foilers across the globe. It has since become one of the leading communities for this rising subgenre of surfing, which sits somewhere between traditional surfing and kitesurfing.

The new mark gives the brand more flexibility, offering both a compressed WFD version and written-out options. It draws inspiration from the foil, the kite-like wing riders use to gain height and launch into breathtaking jumps. The WFD logo is an abstract representation of the foil, framing the mark in a contemporary way. Custom cuts in the typeface add to the sense of speed and acceleration.