Since its founding in 1987 the stonemason family business Pölzl stands for artisan craftsmanship and highest quality. To communicate their exceptional work and expertise the visual appearance of the company was completely reworked.

At the core of the new communication concept stands the journey of the material. The new website serves as main hub to tell this narrative and divides it into three sections. From sourcing the material, to shaping it and showing it in its new environment, the website leads the user along the various steps of production from start to finish. The storytelling is supported by emotional pictures and a muted color palette inspired by the material itself. Details like colored edges on business cards and clothings tags add character.