Kratzer Brot
A brand built around one belief:
good bread simply needs time.
Introduction
Bakery family Kratzer approaches baking at their own pace – valuing long resting times for their doughs to ensure the development of deeper, more complex flavors. With this philosophy in mind, the newly developed identity focuses on the idea of time as the essential ingredient for outstanding goods. A simplified clock face also serves as the new signet of the brand, making a stand for their beliefs throughout the design system.
