For the release of the Meta Quest 3 and 3S, as well as their most ambitious game yet –Batman: Arkham Shadows – Meta commissioned the creation of a launch campaign. As the first game in the Batman franchise built for a never-before-seen first-person VR experience, the goal was to highlight the idea of putting on the mask yourself and becoming Gotham’s dark vigilante.

The campaign ‘Become the Knight’ carried through film, static images, animated posters, and digital marketing. For the project itself, the focus was on art direction for the key visuals and building a design system for the campaign toolkit. The end result ultimately shaped how the campaign was launched and contributed to the Meta Quest 3 becoming the best-selling console on Amazon.