Logo of Alexander Raffl
Alexander Raffl
Art Direction and Design
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Vinyard Gruber Röschitz
The Origin of Taste

Alexander Raffl
Art Direction and Design

With the creation of a state of the art wine production facility and accompanying visitor center, family Gruber takes the creation of biological wines to new heights. Striving for authentic biological wines that encapsulate the three siblings philosophy, the new website explores their process of making and sheds light on the origin of taste. 

Services
Art Direction
Storytelling
Webdesign
Detail of the philosophy page of the website showing  emotional photography of workers preparing the soil in the start of the year
Detail of a person handing two hands full of soil to check the quality of the same
Detail of the philosophy page of the website showing a quote and emotional photography of workers preparing the soil in the start of the year
Details of the Vinyard section of the website, showing the architecture of the new visitor center in Röschitz
Detail of the section about the people behind the taste, showing the three Gruber siblings standing together on a field drinking a glass of wine
Black and White Portrait of one of the Gruber siblings
Detail of the different areas of the vinyard, showing photography of the blooming fields and information about the area
Detail of the different areas of the vinyard, showing an illustrated map of the area
Detail of one event held at the vinyard of Gruber Röschitz showing a wine bottle on cracked soil