Museum of Art Fakes

Museum of Art Fakes

Museum of Art Fakes

In a time where a tweet and the question of its truth can mislead whole nations, we have to ask ourselves on a daily basis what is real and what is fake? With the line between these two states becoming blurrier by the minute, we find ourselves seeking for clarity. By uncovering cases, telling the story behind them and providing a tangible experience, the Museum of Art Fakes in Vienna (Austria), sets out to lift a part of this haze.

Taking the idea of the haze as the core of the concept, the identity unfolds around the museums collection. By using various fakes in a blurred state to reflect the core idea, as well as to avoid copyright infringement, a versatile identity is created. Mixed with a clear typographic system, reflecting the quirky character of the museum, the concept proposes a sophisticated appearance fit for the 21st century.

Category

¬ Identity Design

Role

¬ Design, Art Direction,
Concept

Client

¬ Museum of Art Fakes, Vienna

Year

¬ 2018

Device_Scatter_2
Devices_180526
Businesscard
Type_Introduction
Collection_Screen
About_Screen
Visit_Screen
Homescreens_Overview
Overview_v3
Tote_Bag
Overview_Layout
Facade_web

Copyright © 2018
All rights reserved.

Copyright © 2018
All rights reserved.

Copyright © 2018
All rights reserved.

Made with love
in Denmark. 

Made with love
in Denmark. 

Made with love
in Denmark. 

Made with love
in Denmark. 

Made with love
in Denmark.